Some places seem to use their French roasts as an opportunity to hide or obscure a lower quality coffee by roasting it so dark they remove all characteristics of origin, leaving only a cup that tastes of carbon and ash. We don't see the point in that, so our Frenchy French Roast is a carefully selected coffee, usually from South America, that can withstand the high temperatures of the roast profile which takes it to that nice dark level. We take a slow and steady approach to the roast, allowing the beans natural sugars to caramelize nicely without burning. The result is BOLD, DARK, and RICH with a bittersweet chocolate undercurrent. Roasty and piquant with a warm, inviting aftertaste.
Roasting Notes - Larry's Beans